Do you hear about the 5 Pillars of Social Media Marketing?
If No, let’s discuss Social Media Marketing and its 5 pillars in detail.
What is Social Media Marketing?
So, What is Social Media Marketing? Social Media Marketing is a marketing tool in which you market your products through social media platforms like Facebook, Instagram, Twitter, etc.
In today’s time, Social Media Marketing is the best way to promote your business because most people are using social media platforms. You can promote your business by providing relevant content on social media platforms. It extends business reach towards fans, potential customers, and even potential employees when used as a required tool.
Social media enables businesses to create relationships with their audience. Social Media also enables you to get customers’ feedback about your products and services.
Social Media Marketing is a part of Digital Marketing. Dreamer Infotech is the best digital marketing institute in Faridabad to learn Digital Marketing Courses in Faridabad.
Five Pillars OF SMM
When developing marketing programs, marketers need the best marketing strategy for how to deliver the message. By implementing a good marketing strategy you can deliver your message to the right people at the right time. Social media platforms also help brands to learn more about their audience’s personal, geographic, and demographic information.
There are five pillars of social media marketing. Let’s discuss the five pillars of social media marketing.
1. Social Strategy
When you are thinking to market your product and services on social media platforms, you must need the best social strategy. Make a strategy according to your goals and targeted audience, what type of content is shared, and your marketing channels.
Some examples are :
Determine Goals: Make a social media strategy according to your goals i.e. what are your goals and whether the strategy can meet your goals or not.
Select Social Media Platforms: There are many social media platforms but it doesn’t make sense for your business to use all the platforms. Choose the social media platforms which are relevant to your business and upload your content on that platforms so that potential customers can able to find your business.
2. Planning and Publishing
After building a successful strategy it’s time to publish your products and services according to the strategy. But you have to be consistent with that strategy so that your business can grow properly.
A business needs to post relevant content so that more audience coming back for more. The business has to post the content in such a way that it feels attractive to the customers and your customers will never get bored with your content. So, Planning and Publishing is one of the important steps in social media marketing.
3. Listening and Engagement
Businesses that are continuously doing an activity on social platforms can see their growth in interaction and conversations about their brand and products. Users will regularly comment on their business posts and tag the company in their own posts and start communicating through the instant messaging functionalities on social media platforms.
These types of interactions are ideal for a business because there are notifications in place to alert social media managers. This enables businesses to provide good customer services, which boosts the customer experience towards the business.
4. Analytics and Reporting
When you are publishing your content regularly on social platforms then you need to analyse your content regularly. You have to check that more audiences are traveling on which of your content.
If there are fewer audiences on your content then you have to change your marketing strategy so that it can’t affect your business. Complete analytics gives you the correct results of your progress and it also shows whether you need more improvement or not.
5. Advertising
Building an audience and publishing your content on free social media platforms is a great way to achieve your goals. But free advertising doesn’t provide you with all the features.
Paid marketing features can be very useful to a business. Businesses can target their audience successfully through paid marketing. So, advertising is the main factor to promote a business successfully.
